Mighty Muggs moving more merchandise

I have to admit, I don't get the love for Mighty Muggs. Vinyl potato-shaped toy dolls just don't do it for me, I guess. But to each their own. Apparently someone likes the Mighty Muggs as they keep making more and more of them, for more and more collections.
Marvel, Star Wars, and Indiana Jones characters currently all have Mighty Muggs, with the G.I. Joe line due out soon. Actually, that Storm Shadow one looks pretty cool. Hmmmm... I might actually consider buying that one.