Toys Are Us - The Movie

No, it's not a film about the giant toy store. "Toys Are Us" is billed as the world's first documentary on designer vinyl toys. It was shown last month at the San Diego Comic Con, but now a special "Director's Cut" DVD has been released, which includes two new mini-documentaries titled "Toymaking 101", which showcases the process of sculpting and marketing toys, and "An Ancient Vinyl History," which looks at vintage Japanese vinyl character toys. If you have any interest in designer Do-It-Yourself toymaking, you should check it out. Watch the trailer above, and then visit the producer's website, X-Ray Films, for more information including where to purchase a copy for yourself.